Monthly Archives: April 2017

Writing Book Reviews to Make Money

For budding writers looking to earn money on the internet, one way to break into the market is by writing book reviews and selling them to websites that need them. If you read on a regular basis, you know that what you read almost always leaves you with one impression or another – why not write about your impressions and earn money while you do so.

For some reason, most people who want to write for the internet tend to skip straight to articles and web content. Very few actually take the time to write a good book review. One of the reasons for this is that sites like Helium and Associated Content are well known article content sites that offer sure money for anyone who can write (and attract an audience to read what they write).

Nevertheless, there is something to be said for writing serious book reviews. People read them before they buy new books, and many people regard book reviews as invaluable tools for weeding out poorly written and irrelevant literature of any genre. Selling reviews is a somewhat more time consuming task than selling articles, however.

When it comes to book reviews, there are fewer options than there are for articles, though the articles that do exist can sometimes lead into steady work for a single client. Submitting your review to a magazine or newspaper, for example, can sometimes earn you an occasional guest reviewer stint, or even a full time job as a staff writer. If your skills are of a high enough quality, your writing may even earn you a job writing other content for the publication.

So, if you’re one of those people who regularly burn through the pages of a book like the front cover’s on fire and you’re racing the flames to see how the story ends, try writing and submitting your own review of a book you’ve recently read. You might surprise even yourself.

Sustainable Economy For USA

Sustainable economy is what North Americans are missing the most these days. Times are bad now and I can’t spare a cent out of my limited income, this phrase is so common now that sales people at hyper marts and every where else are being trained with rebuttals to cope up with such deal debarment signals. The real question maybe is, was there ever a sustainable economy in USA, if yes then what happened to the sustainability of that sustainable economy. May disagree and argue that the USA never enjoyed sustainable economy.

A sneak peek back into the past 3 decades of USA; shows the glimmering figures of a pliant economy which was misjudged in contrast with the September 11 terrorist attacks. Despite an estimated $120 billion of damage and a great deal of anxiety, one year following the 9/11 attacks considerable recovery was recorded in U.S economy. If we review the federal budgets between FY 1998 and FY 2001 $ 48.3 billion where available in surplus. Still these figures here are not answering the question about how sustainable economy has been in USA.

Sustainable economy by definition should be able to survive all economical jolts it come across, or at least rejuvenate naturally without any assistance from external control. One should not really be troubled while uttering that Sustainable economy never existed in USA; in fact it’s rather hard to differentiate North American economy from the economy of UAE. It’s about time that Americans should realize that the government can’t go on maintaining social welfare funds while funding war fronts in two different countries.

So who is going to develop a sustainable economy in USA? If Americans are expecting the government and the administration to do so, then it’s not going to happen; simply because governments develop central economies, if not federal then state based economies.

Sustainable economies are town based economies; they do not originate from Manhattan or Boston they are developed in back yards in suburbs. Sustainable economies are not dependent on huge financial centers they need home base local industry and consumer from the neighboring towns to thrive. Central grid stations, fossil fuel costs and energy crises don’t hinder there growth as sustainable economies use simple renewable energy resources to satisfy there energy needs, groceries are picked from local farm markets instead of super market shelves.

Why grow tulips and roses in the back yard and pick cabbage and carrots from the super market, why not pick flowers from the local florist and harvest food from our own gardens. Instead of getting another gas guzzler financed why not get a wind turbine or a photo-voltaic unit leased. Sustainable economies develop through garage sales and local service providers; they depend on surveying local markets instead of flipping the yellow pages.

Times are hard because excess of use is the back bone of AMERICAN economy, swapping plastic money is common and we don’t care about the origination of a product. Sustainable economy is based on human consciousness about the resources locally available waiting to be utilized. Sustainable economy USA, sustainable living, solar energy, wind energy, renewable energy, North American economy.

Blog For Money – You Must Have Something To Sell

Blogging has become a successful home business for many people. It’s an easy business to start, because there are few or no start up costs. However, if you want to make money, you must have something to sell on your blog – create a “sales” blog.

Although content-heavy blogs on which you sell advertising do make money, these blogs take time before they become profitable, simply because you need a lot of content. How much content? Since blogging has become mainstream, and there are many content blogs, it may take at least 500 to 1000 posts on a content blog for profitability.

“Sales” blogs, which sell products or services, can be profitable with as few as ten to 20 blog posts.

So aim for a sales blog, so your blog becomes profitable more quickly.

Before you start blogging, you need a plan. Create your plan first, before you create your blog. It’s difficult to make money with a blog which hasn’t been set up as a money-maker from the start.

Let’s look at four easy steps to developing a profitable sales blog.

1. Decide what you’ll sell on your blog

To make money, your blog must sell something: a service, or a product. Many bloggers sell affiliate products from their blog.

If you’ve been blogging for a while, you can sell your blogging services from your blog.

2. Make a list of the products, or services which you’ll sell

If you’re selling as an affiliate, make a list of products you’ll sell – reviews of these products will form the basis of your blog articles.

Many affiliate bloggers sell lots of products on a single blog. However, it will be more profitable to divide the products you’re selling into topics; then create a new blog for each topic. This means that each blog can be more focused, and this will mean more traffic.

If you’re selling your own blogging services, set up the blog to do this. Write articles promoting each service you provide. Essentially, the blog becomes your online portfolio.

3. Start blogging, but keep SALES at the forefront of your mind

Next, you can start writing blog posts. However, plan your posts. Planning is vital for a sales blog. For example, let’s say you’ve created a sales blog to sell affiliate products related to pets.

You’ve collected ten affiliate products. Plan articles related to those ten products. You can create review-style articles, as well as general content articles with a link to one of your affiliate products.

If you want to get hired as a blogger, then this must be obvious on your blog, and on every post you write – write several articles promoting each of your services.

4. Promote your blog

Finally, it’s time to promote your blog. There are many ways in which you can promote your blog: with classified advertising, Pay Per Click advertising, and article marketing.

How you choose to promote is up to you. However, do remember that you must promote your blog.

So there you have four easy steps to making money with a sales blog. When you plan your blog for sales from the start, your blog will be profitable for you from the start.

The Japanese Economy and the Forex Market

A huge earthquake recently hit Japan. The already stagnating economy of the Far Eastern ex-powerhouse country is facing major challenges. How will this country and its forex market perform? Below is an insider view.

Further adverse effects on the Japanese economy seem inevitable from these earthquake-related damages in addition to the financial problems to which Japan has already faced. Many foreign experts have expressed pessimistic opinions that self-recovery of Japanese economy is unlikely. At the same time, Barron has expressed a bullish view of its economy and certain stocks. Is the recovery of Japanese economy hopeless? Did Japanese yen become a currency that would not be worth investing?

Let us, first, analyze the commentaries of overseas expert on Japanese economy right after the earthquake, they all are pessimistic, such as Japanese economy would not be recovered as strong as before any more, or Japanese yen should not be bought, but should be sold.

Nobody would be able to deny the negative effects from the earthquake, the tsunami, radio contamination from the nuclear plant accident, and the electricity shortage in the greater Tokyo area. However, the opinions, such as hyper-inflation would occur due to excessive issue of national bonds, energy of the recovery would not be strong due to Japanese population aging, or human resources escaping from Japan to foreign countries, are the science-fiction-like imaginations, rather than economic analysis.

Those who imagine would have their freedom, but they would underestimate the power of Japan, an advanced country, whose living standard and education level are high. Japan has been and still is economic power whose expertise is high-tech with many experienced and skillful expert human resources. Japanese foreign currency reserve should not be also ignored.

There are reasons to believe that the Japanese economy will recover from the damage stronger than ever and begin another period of growth. This is because:

  1. There is a unique cooperative relationship between the Japanese financial sector and industrial sector. One of the characteristics of the Japanese economy is that the financial sector and industrial sector have kept their cooperative relationship, established during the recovery from the first energy crisis in the 1970s. Although the stock market right after the oil crisis had dropped to be 3,355 yen on October 1974, the market recovered and marked high, 4,564 yen, on May 1975, seven months later than the steep drop. This unique system has worked to enable recovery from past difficulties as the oil crisis. It should work well for similar recovery from the current damage.
  2. The world economy will not survive without the Japanese economy. The world has observed and recognized that components supplied by Japan, in fields such as automotive and electronics, could not be replaced very easily. American research institute, HIS Automotive reported on March 22, that due to short supply of auto parts from Japan, the production of automobiles worldwide would drop by 35%, equivalent to five million cars. In the electronics field, there was an announcement that one-fourth of silicon wafer supply was stopped because of the earthquake. Wall Street Journal on March 11 reported that Japanese share of the semiconductor market is 20.8%, and the share of electronics components is 13.9%. Therefore, the impact of the supply shortage by the earthquake on global electronics market shall not be underestimated. Japan is also an important market for exports from countries including China, the US, and many European nations. It is, therefore, useful for other countries to support the recovery of the Japanese economy.
  3. The Japanese outlook is effective with regard to overcoming difficulties such as the current earthquake situation. Japan has overcome many difficult situations including oil crises, higher-yen-evaluation, and previous natural disasters like the Kobe earthquake. The Japanese people are skilled in scheduling recovery, and focusing on their individual roles, and will continue their efforts until they attain their goals. Many enterprises have already proved this point by quickly re-opening production after the earthquake. According to The Institute of Statistical Mathematics in Japan, in its regular report issued on every five years, the top image of Japanese characteristics is diligence. It has been diligence which recovered Japanese economy from various crisis in the past. There is no reason it does not work this time. It will work this time, as well.

According to news sources from Japan, Japan has started to plan more than simple recovery from the damage. Tohoku District is planning to build a new city which is strong against natural disaster. Some of them have started drawing blue print to build new concept cities. Instead of plunging the Japanese economy, even this natural disaster would trigger the new recovery and growth of the economy of Japan.

The Japanese Yen continues to be one of the major currencies on the forex market. However, the country and its economy have not been well understood by the outside world. This country has a history of recovering well from disasters. The people have inherited strength through their genes. The current situation will once again prove this to be true.

David Ogilvy’s Classic Work: How to Create Advertising That Sells Review Part 3

How to Create Advertising that Sells Review Part 3

Almost Home…

David Ogilvy’s classic How to Create Advertising That Sells Review Part 3 looks at rules eighteen through twenty-seven. It starts with the maxims about TV ads and moving to the maxims of ads in print. The advertising medium isn’t necessarily what’s important here. These maxims pay big and offer a proven history. Get the most out of each advertising dollar. Apply these maxims, regardless of the chosen medium.

Rule 18: Music

Even though, according to Ogilvy, most won’t believe this, music behind the ad in commercials decreases the consumer’s ability to remember ads. Not good, right?

Rule 19: Standups

Stand-up Pitches work if “delivered” with honesty says Ogilvy.

Rule 20: Sore Thumb

The average viewer watches more than 20,000 commercials in a year. Desperate times call for desperate measures! Ogilvy says brand it and make it one of a kind. A symbol (like imperial’s crown) or even a mnemonic device can be used.

Rule 21: Animate?

Cartoons really sell to children. Children don’t hold the power of the pocketbook however. It’s critical to know the audience. Cartoons and animation doesn’t turn over to customers when adults are the target. Grown-ups can’t “identify” with animation. This makes it less persuasive.

Rule 22: Save it!

Find out WHY an ad didn’t work. Then, repair it. Once fixed, it’s ready to go to work for real!

Rule 23: Factual vs. Emotional

In the big scheme of things, commercials which offer facts about the product or service will rank as more effective than ones using emotions. Ogilvy’s example was Maxwell House Coffee. It was very emotional and a huge success. It goes both ways, but stats say go with the facts.

Rule 24: Attention Grabbers

Commercials which open with a fast, grab the attention of viewers, and tend to hold their attention significantly better to the end than the quiet-start commercials.

What Works Best in Print…

As part of this How to Create Advertising that Sells Review Part 2, we’ll move to print advertising. We’ll look at what works and what does not.

Rule 25: 80/20

What’s 80/20? Sadly, only twenty percent of viewers will go past headlines in order to reach the content. Since eighty percent DO read the headlines, the sale takes place in the headline! There’s a conversion rate which is 5 times greater than not creating a dynamic headline. Ogilvy always used his company name and gave promise in the headline.

Rule 26: Benefits

Headlines giving a solid benefit get more sales over those that do not. Human nature makes anyone want to find out what’s in it for them! This is one of the strongest maxims in this How to Create Advertising that Sells Review Part 3 to be found.

Rule 27: News

People are curious about new products or service. They want to know which products have been changed or improved, giving reason to read on. The stats say headlines that tell sell.

Review in Summary

That completes this next part of David Ogilvy’s How to Create Advertising that Sells Review, part 3 of 4. Television and print are obviously very different advertising mediums. However, there is much to learn and apply from both arenas… Remember: Say ‘No’ to background music. Stand-ups work. Stand above the crowd. Fix whatever isn’t converting and try it again. Facts sell more than emotion. Grab the viewer’s attention right out the door. Power is in the headline… don’t mess it up! Show the consumer “what is in it for them”… give the biggest, strongest benefit inside the headline. Finally, share newsy points about what’s being sold will work extremely well.

Part four of How to Create Advertising that Sells Review will conclude more million-dollar truths by Ogilvy and show what works and what doesn’t. If viewer’s attention isn’t grabbed or demanded, the sale is lost! Part 4 promises to end with a bang, so keep looking.

How YOU Can Fix The Economy

Many years ago I asked my now nearly 90-year-old grandmother when the wisdom of age sets in and we start to feel in control of our lives. She made one of those “Ha!” noises and said she still felt like she was in her 20s, can’t figure out how she got to this point in her life, and would let me know when she felt like she was in control. I’m still waiting.

Now that I’m firmly ensconced in middle age, I’ve started to understand a few things including why people have face-lifts and the importance of calcium. I’ve also sharpened my perception of what it means to be in control of one’s life and the power we have as individuals within an economy. Unfortunately the design and assumptions used in our modeling of the economy attempt to minimize the impact and importance of individuals, but you can do something about that.

Why You Lost Control of the Economy

First a little background. The artificial distinction between microeconomics (concerned with individuals, households, and businesses) and macroeconomics (concerned with the economy as a whole including unemployment, inflation, and GDP) in the discussion of the economy came about when John Maynard Keynes wrote The General Theory of Employment, Interest, and Money. One of the problems economics had was that it was considered a “soft” science due to its inability to model and predict behavior in the economy like the “hard” sciences such as physics and chemistry. After all, people are complicated how can we possibly predict what decisions they’ll make in the economy?

To move the study of the economy closer to the hard sciences, Keynes had to remove those things that make us human-our values, motivations, ingenuity, and potential-and simply report on and attempt to manipulate (through monetary and fiscal policy) the condition of the economy as a whole. The rationality of individuals within his model is assumed to be inherent and individuals are believed to have all information required to make optimal decisions, have not learned from previous experiences, and are not influenced by other people. Even Adam Smith’s “rational choice” theory recognized the influence on the economy of “moral sentiments”.

The result has been that we, as individuals, have been stuck within a closed system to explore the economy that doesn’t consider our individual roles. This closed system assumes we have a uniform set of values and our individual lives and relationships are irrelevant in the overall system. We have no ability to influence the economy or its structure. There is no mechanism to measure the impact of individuals on the economy when utilizing a Keynesian macroeconomic approach. As a result, we have come to rely on governments to fix our individual economic woes rather than attempting to tackle them ourselves. We have forgotten that macroeconomic data is simply the sum of all individual activity in an economy.

How You Can Help the Economy

Since macroeconomic data is the sum of individual activity, you CAN have an impact on the economy; your actions DO matter. So stop worrying about macroeconomic “facts”, like unemployment rates, designed to bring the study of the economy closer to the hard sciences and start thinking about your probabilities and possibilities and then get busy.

Here are a couple of things you can do to impact macroeconomic data for the economy. First, consider the possibility that you could have a million dollars when you retire. It’s more obtainable than you think. If you make $35,000 a year, get annual pay increases of about 3.5% and save around 12.5% a year in a 401(k), over a 40-year career you could have a million dollars (assuming a 7% return). Keep in mind, your employer might kick in some of that 12.5% so that burden is not entirely on you. Even if you did have to save it all we’re talking about $84 a week (which after taxes is something less) to make sure you have money in retirement.

How does this help the macro economy? For one thing the current average retirement savings is $60,000. Let’s say you don’t get as many pay raises or earn a 7% return and you end up with only $800,000 or $500,000. You’re still helping to increase average retirement savings. More retirement savings by more people means fewer problems for the macro economy later. Even though a million dollars is obtainable even on a modest income, only 0.2% of people ever reach that goal. The problem? Too few individuals understand their real power in the economy and fail to see the possibility to make themselves better off. Instead they rely on government to come up with a solution. These people aren’t stupid, they just believe they are powerless and at the mercy of the macroeconomic environment. Thank you Keynes.

Another thing you can do, if you’re unemployed, is get a job. Any job. I realize if you’re an unemployed accountant the thought of working as a janitor, scrubbing toilets at the local high school might be distasteful and a steep cut in pay. I hear you. In my long journey to a successful career I’ve harvested crops, cleaned houses, and worked in a shoe factory. I didn’t always like it, and often my employers treated me like someone without any potential beyond my current position. However, my employer doesn’t control my self-worth and potential, I do. This is my power (and yours) and no one gets to take it away from us. I’m not trying to sound harsh or insensitive, but you control your destiny. Both employment and unemployment are self-perpetuating. Consider taking that mail-room position with the company you’d like to be an accountant for. Get to know the people in accounting and when a job opening happens, make yourself available. They might even be able to give you a lead on an accounting job with another company. Hang in there, some of the best opportunities I’ve had have come from people I met or experience I gained at a really lousy job that was below my skill-set. Just try to be the best at whatever job you’re doing at the time and you’ll get there. Remember the probability that you’ll still be working outside your career field in 5 years is pretty low.

How does this help the macro economy? If more people are working, the unemployment rate will fall. Yes, macro-economists will put you down because you are “underemployed”, but you’re really helping yourself in the long run. When the unemployment rate goes down, consumer confidence rises, the capital markets improve, and companies are willing to expand. This expansion creates more jobs and an opportunity for you to get a job in accounting. I never thought of my lousy jobs as permanent, simply steps in a process. Plus, when states spend less on unemployment compensation (a largely unproductive expenditure) they will be able to spend money on productive expenditures that create and/or save jobs.

I realize the use of self-help to dig us out of difficult economic times will be frowned upon (or worse) by many people; however, I have confidence in you. Unlike the government I recognize you are an individual, not a cog in the macroeconomic machine, powerless to control it. You have values, motivations, ingenuity, expectations, skills, perseverance, possibilities, and value relationships and cooperation. So let’s stop being afraid and start working together as individuals to take control of our economic destinies. This is the only way to eliminate fear and get things moving again. You, and only you, can fix this economy. What’s your role going to be?